SAP, founded in Germany in 1972, is a global company specializing in enterprise applications software, enterprise ​resource management, supply chain management, procurement applications, and travel and expense management ​software. With a mission to enhance lives and facilitate smoother operations worldwide, SAP is committed to ​sustainability and inclusivity in its operations. SAP's business model revolves around delivering value by ​understanding customers' needs and providing cloud solutions, software, services, and support. Revenue is ​generated through subscription fees charged to customers for utilizing its cloud solutions.